Αρχική Βιβλία ECONOMICS, FINANCE, BUSINESS & MANAGEMEN T BUSINESS & MANAGEMEN T

Advertising Concept Book

Name: Advertising Concept Book
Brand: Thames & Hudson Ltd
SKU: 9780500518984
Price: 30.81 EUR
Availability: InStock
ISBN: 9780500518984

30.81€

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Barcode 9780500518984

Δραστηριότητα Βιβλία Οικογένεια ECONOMICS, FINANCE, BUSINESS & MANAGEMEN T Ομάδα BUSINESS & MANAGEMEN T Κατασκευαστής Thames & Hudson Ltd

Ημερομηνία έκδοσης 2016-08-11

Χώρα United Kingdom

Συγγραφέας Barry, Pete

Περιγραφή

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.