Αρχική Βιβλία ECONOMICS, FINANCE, BUSINESS & MANAGEMEN T INDUSTRY & INDUSTRIA L STUDIES

Blockbusters

Name: Blockbusters
Brand: Faber & Faber
SKU: 9780571309221
Price: 17.88 EUR
Availability: InStock
ISBN: 9780571309221

17.88€

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Καλάθι

Barcode 9780571309221

Δραστηριότητα Βιβλία Οικογένεια ECONOMICS, FINANCE, BUSINESS & MANAGEMEN T Ομάδα INDUSTRY & INDUSTRIA L STUDIES Κατασκευαστής Faber & Faber

Ημερομηνία έκδοσης 2014-01-16

Χώρα United Kingdom

Συγγραφέας Elberse, Anita

Περιγραφή

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.