Αρχική Βιβλία ECONOMICS, FINANCE, BUSINESS & MANAGEMEN T BUSINESS & MANAGEMEN T

Service-Dominant Logic

Name: Service-Dominant Logic
Brand: Cambridge University Press
SKU: 9780521124324
Price: 33.98 EUR
Availability: InStock
ISBN: 9780521124324

33.98€

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Καλάθι

Barcode 9780521124324

Δραστηριότητα Βιβλία Οικογένεια ECONOMICS, FINANCE, BUSINESS & MANAGEMEN T Ομάδα BUSINESS & MANAGEMEN T Κατασκευαστής Cambridge University Press

Ημερομηνία έκδοσης 2014-01-30

Χώρα United Kingdom

Συγγραφέας Lusch, Robert F. (University of Arizona) Συγγραφέας Vargo, Stephen L. (University of Hawaii, Manoa)

Περιγραφή

Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.